Simbe Brand Insights allows CPG brands to solve mystery of what drives consumer decisions at the shelf

Simbe, the company behind the autonomous item scanning robot Tally,  has launched Simbe Brand Insights, a solution that equips retailers’ vendor partners with near real-time shelf intelligence.

Retailers can use this to generate new revenue streams and increase ROI by converting the data Simbe collects into daily, actionable intelligence for vendors and manufacturers of all types, such as direct store delivery partners (DSD), consumer packaged goods (CPG) brands, national brand manufacturers, and smaller brands represented by brokers and agencies.

This includes insights for their own brand(s) on SKU level shelf availability and out of stocks, precise item location, restocking and promotion execution and more, which vendors can use to improve inventory, product placement, pricing, shelf share, and the overall customer experience.

“For years, our retail partners have run their businesses with our platform’s item level data, and it’s become clear that this information also has immense value beyond store walls,” says Brad Bogolea, Simbe’s Co-Founder and Chief Executive Officer.

“By sharing store intelligence with vendors, Simbe Brand Insights puts the retail ecosystem on the same side of the table, leading to stronger relationships and performance across the board.”

“We want our partners to experience the tangible benefits that Simbe provides in the same way we do,” says Tom Henry, Chief Data and Deputy Chief Information Officer at Schnuck Markets.

“With Simbe Brand Insights, we now have data that vendors like Pepsi and Coca-Cola can use to stock shelves, optimise resources, and make sure our customers' needs are met collectively.”

Simbe Brand Insights is available to vendor teams through Simbe Mobile, which puts a near real-time, prioritised list of pricing and restocking tasks in the palm of their hands.

2024 RTIH INNOVATION AWARDS

Store intelligence is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.