Wine retailer Vinoteket agrees partnership with SCAYLE as it preps new website and mobile app launch

Vinoteket, an online retailer in the Swedish wine market, has chosen SCAYLE as its new e-commerce platform to support business growth following its merger with Winefinder in 2023.

SCAYLE will combine the retailer’s two brands into one unified backend.

Vinoteket stocks close to 1,000 wines from around 20 countries, over 70 different regions and 100 grape varieties, delivering to customers’ doorsteps in Sweden and Denmark. 

Following the 2023 merger, it has become crucial for Vinoteket to create individual brand experiences for both Vinoteket and Winefinder from one global platform.

SCAYLE’s headless platform means it will have the freedom to personalise its new websites to showcase each brand. It also provides the scalability needed for Vinoteket to expand into other brands and countries, as well as the upcoming launch of a mobile app.

The brand recently launched an AI sommelier to walk customers through the purchasing process and provide personalised wine recommendations.

SCAYLE says that its range of out-of-the-box capabilities will allow Vinoteket to double down on these customer experiences with little technical complexity and short time to market. For instance, it will leverage Product Information Management, Shop Management, Checkout, Order Management, and Digital Storefront to create a standout frontend experience.  

In addition, a subscription module will also support the expansion of Vinoteket’s subscription box service, which delivers pre-selected wines to customers’ doorsteps, offering a convenient option for indecisive or time-strapped customers. 

Vinoteket’s new website will launch in 2025.

Anders Signell, CEO at Vinoteket, says: “It’s an exciting time for the online wine industry in Sweden and internationally. It was crucial for us to transform our website to take advantage of growing consumer awareness of e-commerce options for wine.”

“SCAYLE will enable us to do this with a lean tech team and short time-to-market. We’re excited to be able to create engaging multi-brand experiences for our customers with ease. The potential for future expansion is limitless.”

Martin Kamphav, Country Manager Nordics at SCAYLE, comments: “We’re delighted to support Vinoteket and Winefinder to capture the full potential of a largely untapped e-commerce market.”

“Our partnership cements our position in the Nordics, proves our strong market fit and our ability to cater for enterprise B2C commerce for players in the lifestyle vertical looking to provide outstanding customer experiences. We’re excited to see where Vinoteket will go next and to support them on the journey.”

2024 RTIH INNOVATION AWARDS

E-commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.