Shinesty taps Wunderkind Identity to convert unknown site visitors and deliver personalised emails and texts

Wunderkind, an AI powered performance marketing and identity platform, has released results from its partnership with Shinesty.

Through identity resolution and triggered messaging, Wunderkind helped the brand elevate customer engagement, driving 10-12% of the company’s total revenue. 

Shinesty, with its playful fashion like Ball Hammock pouch underwear, aimed to expand into the women’s market while preserving its distinct brand voice.

By leveraging the Wunderkind Identity Network, it identified unknown visitors, converted them into known contacts, and delivered personalised, humour driven emails and texts. This integration optimised the customer journey, enhanced engagement, and boosted text revenue performance by 1.5x.

The collaboration with Wunderkind also enabled Shinesty to harness gamification strategies, like an interactive spinning wheel featuring a pickle stopper, which significantly boosted first-party data acquisition.

With every engagement point tailored to Shinesty’s humorous tone, Wunderkind’s triggered messages consistently outperformed competitors, driving a 5.6x lift in abandonment revenue. 

“Wunderkind is making up between 10 and 12% of our revenue - that's definitely its biggest selling point at this stage,” says Molly Wallace Kerrigan, Senior Director of Retention & CX at Shinesty.

“We've actually tested against Wunderkind several times and we've never been able to outwin or beat them out with any other competitor or any other thing we can set up on our own.” 

Shinesty says that its investment in this tech has proven highly effective, with SMS campaigns consistently outperforming email sends and driving strong year-over-year performance.

"Despite Google's decision to retain third-party cookies, forward-thinking marketers are actively reducing their reliance on these trackers," says Tim Glomb, Wunderkind VP of Digital Content and AI.

"Identity resolution presents a powerful solution to this challenge, enabling marketers to anchor to first-party data, enrich customer profiles, and deliver more personalised offers that drive engagement and conversion."

2024 RTIH INNOVATION AWARDS

AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.