Boxbar Tech makes a big new signing as Birmingham City FC gives stadium bar a self-service makeover
EFL League One football team Birmingham City FC has worked with Boxbar Tech to overhaul the Globe & Ball bar in its St Andrew’s stadium and give it a self-service twist.
In a LInkedIn post, Boxbar Tech said: “Alongside our partners at Levy UK, we’re thrilled to announce we have transformed the Globe & Ball bar at the St Andrew’s @ Knighthead Park stadium, delivering a structurally integrated, fully bespoke and permanent in-built self-service bar wall.”
It added: “Since the start of the season, the Globe & Ball has been treating Blues fans to a choice of self-serve draft beer and cider including Cruzcampo, Birra Moretti, Beavertown Neck Oil and Strongbow Dark Fruits, pouring from: a fully branded installation; with six in-built Boxbar terminals; and 12 serving taps”
“With each terminal able to serve two pints end-to-end in under 30 seconds, fans have welcomed the new experience with open arms. So much so that additional terminals have now been introduced to a second location in the stadium to keep up with demand.”
2024 RTIH INNOVATION AWARDS
Boxbar Tech is among the finalists at the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
Continue reading…