Nicki Minaj taps Shopify platform for launch of press-on nail brand Pink Friday Nails e-commerce offering
Rapper and singer, Nicki Minaj, has launched a press-on nail brand Pink Friday Nails, with an online offering powered by Shopify.
"When I became a mom, I couldn't spend as much time getting my nails done as when I only had to worry about me, so it became a necessity to create fly, quality press-on nails," says Minaj.
"I told my team when we started Pink Friday Nails that if I don't want to wear them, I'm not going to even attempt to sell them because our customers aren't stupid. Pink Friday Nails are the actual nails I wear designed by my actual nail tech.”
“And I have very small nail beds, so normally press-ons are way too big and don't hit the same. Our nails come from short to the longest length I wear, in all shapes, all sizes, and polishes."
Minaj hired her actual nail designer Yvett G to design the brand's product and oversee production.
According to a press release, Pink Friday Nails seeks to “disrupt the press-on market and fill a void, bridging the gap between inexpensive brands with lower quality and low-fidelity designs and custom sets sold by nail artists on social media for hundreds of dollars.”
It adds: “Now for an average price of $19.99 - $24.99, Pink Friday Nails delivers the high-end look and quality found on social media at an accessible price.”
Minaj will be featuring a Pink Friday Nails press-on station backstage in the VIP room of her world tour.
She will also be offering them as gifts when her fans win competitions on X and Instagram, including #NickiTrivia.
Pink Friday Nails by Nicki Minaj is now available in the United States and internationally for purchase online. You can follow the brand on social media @pinkfridaynails.
Beyoncé
Minaj isn’t the only singer to launch an e-commerce site on Shopify this year.
In February, Beyoncé’s Cécred brand went live on the platform.
After teasing her fans (aka the BeyHive) about the venture last May, Beyoncé took to social media to announce her first ever beauty brand.
Captioning a post on Instagram with “hair is sacred”, an accompanying video interspersed archive footage of her mother’s old hair salon in Houston with clips of hair washing, braiding and Queen B herself.
The brand arrived alongside a world stadium tour announcement and two new singles – Texas Hold ‘Em and 16 Carriages – from the second part of the Renaissance project.
Continue reading…