Tea Shop deploys nsign.tv platform across stores in Spain, Portugal, Italy, Brazil, Argentina

Tea Shop, which lays claim to being the first Spanish chain selling fresh tea in bulk, is rolling out nsign.tv’s digital signage platform across almost 100 stores in Spain, Portugal, Italy, Brazil and Argentina.

The company, founded in 1990 and offering more than 140 varieties of tea in its stores, was looking to improve the customer experience and adapt to emerging technology trends in the retail sector.

“Our needs were focused on optimising interaction with consumers, providing detailed information about our products in a dynamic and efficient way, as well as highlighting promotions and special events in a more effective way,” says Ana María Avilés Pinto, Marketing & Communication Manager at Tea Shop.

“In addition, we were looking for a solution that would allow a more agile and centralised management of content in all our stores.”

Tea Shop’s choice of nsign.tv software was based on the combination of experience in the market, flexibility in the solutions, integration capacity, technological quality and a good after sales service, to quote its Marketing Manager.

In most of the stores, a 55” high brightness screen has been installed vertically as a showcase, and another 22” touch screen inside where customers can consult a digital catalogue with all the varieties of teas available. All these displays are managed by nsign.tv players.

The displays enable Tea Shop to enhance the visibility of its wide range of products through dynamic, attractive and up-to-date visual presentation in real-time. This makes it easy for shoppers to explore its offerings and discover new varieties.

“In addition, the displays offer us the opportunity to effectively communicate promotions, special events and relevant information about our products,” says Pinto. “We wanted to strengthen the connection with our customers by providing personalised and updated content in real time.”

Tea Shop can manage and display content dynamically on their screens.

Also, the platform allows it to schedule all content, enabling automatic planning and updating of messages on the displays at different times of the day or in response to specific events, and ensuring efficient management of visual information.

“This means Tea Shop can easily adapt messaging, promotions and content based on the latest news, events or inventory changes, keeping customers informed and engaged,” says Pinto.

Tea Shop’s own marketing department operates the platform autonomously.

“We are greatly helped by its intuitive interface, and thanks to this our team is able to manage and update the content of the displays efficiently, without the need for advanced technical skills,” Pinto concludes.