Lily AI opens first international office in London to support roster of retailers and brands in UK and Europe

Lily AI, a US-based company specialising in AI solutions for retailers and brands, has announced the opening of a London office as the base for its EMEA business.

“Fuelled by our accelerated growth in the US, we are bullish on bringing our robust capabilities to retailers and brands across Europe,” says Purva Gupta, Co-founder and Chief Executive Officer at Lily AI.

“In the UK, we are seeing both e-commerce leaders and brand marketers embracing our proven, customer centric approach to shopping experiences and conversion, and we are only at the beginning of this surging global demand curve.”

Leading the European expansion, Christopher Roye, former Head of Global Sales at Astound Commerce, has been named Senior Director EMEA, and will report directly to Ahmed Naiem, President, Lily AI.

Additionally, Terry Hunter and Martin Newman, two UK-based digital commerce veterans, have been added to the advisory board to share their expertise in the global e-commerce landscape.

“I’m pleased to welcome Chris, Terry and Martin to the Lily AI team as we increase our presence in the EMEA region. Chris brings extensive leadership experience coupled with an accomplished record of driving growth, global expansion, and business development,” Naiem says.

“I’m looking forward to working closely with him and tapping Terry and Martin’s insights as we embark upon this next phase of Lily’s growth.”

Hunter and Newman join existing UK-based advisory board member Brendan Dorrian of Rarely Heard Voices.

Hunter is a serial entrepreneur with an extensive background in driving global revenue and strategic direction for multiple digital commerce companies.

Newman, founder of The Customer First Group and Customer Service Action, is a global authority in the fields of customer centricity and customer experience who has helped boost multi-channel operations for brands such as Burberry, Harrods, and Ted Baker.