‘Many more to come’: Finnish food delivery company Wolt announces PepsiCo advertising service partnership

PepsiCo has joined the new Wolt Ads offering.

This was launched in April. Following a beta period, Finnish delivery firm Wolt is now looking to scale it across its 27 markets.

“We’re delighted to be able to introduce Wolt Ads to more partners. Over the past months,  we’ve seen our partners record significant growth in their sales and return on advertising spend,” said Catalina Salazar, Global Head at Wolt Ads during April.

“While it’s still very early for us in this area, the initial results and feedback from our partners are extremely encouraging and give us confidence that we’re on the right track.”

Wolt, which was acquired by DoorDash in 2022, currently has over 36 million registered users across 27 markets and over 500 cities.

“Wolt Ads allows our customers to discover new venues and offerings while they are actually doing their shopping, not by interrupting other activities,” said Salazar.

“We’re putting a lot of emphasis on ensuring the paid content we show is always relevant and that we don’t overwhelm anyone with too much of it. We want advertising to be a win win and make Wolt even more helpful.”

Wolt Ads has two service lines: Wolt Ads for Merchants and Wolt Ads for Brands.

The former focuses on serving its over 140,000 merchant partners across its markets, of which 86% are small independent businesses. The latter is designed for large international partner brands.

“Ultimately, we’d love to become the go to service for growth for all kinds of businesses from small local partners to bigger international brands. It’s an ambitious goal, and we’re working hard to get there,” Salazar concluded.

In a LInkedIn post, Nutsa Adam, CPG Partnership Manager at Wolt, said: “I’m happy to share that Wolt is starting a partnership with PepsiCo. During this activation, PepsiCo will have the best tools to reach customers and gain amazing visibility on our platform.”

He added: “Why is this activation important? The answer is simple. It helps brands grow their sales, access thousands of users, and offer our customers special prices and promotions. Many more to come!”