Foot Locker launches revamped FLX Rewards loyalty programme in North America and preps new mobile app

Foot Locker has launched its reimagined loyalty programme, FLX Rewards, across North America. 

Kim Waldmann, Global Chief Customer Officer, says: “It all started by listening intently to our customers, and they were super clear on what they wanted from us - access to sneaker heat, exclusive rewards, and recognition of their loyalty in the form of cash back.”

“And so that’s what we delivered, showcasing our commitment to deepening customer relationships and expanding sneaker culture to more consumers across the globe.”

Later this year, meanwhile, Foot Locker will launch a new mobile app featuring real-time product launch updates, enhanced storytelling, a streamlined shopping experience and a forthcoming “Store Mode,” with the aim of enabling a more seamless omnichannel experience and connectivity for team members.

Waldmann concludes: “I am incredibly proud of the teams that worked to deliver these customer centric innovations, both significant milestones in our overall Lace Up plan.”

WSS

WSS is to deploy Aptos ONE PoS across 100+ stores in the United States.

Built on the Aptos ONE microservices-based platform, this is a mobile first application that aims to streamline and enhance in-store experiences for WSS’ shoppers and associates and reduce the hardware footprint in each location.

Founded in 1984 and acquired by Foot Locker, in 2021, WSS is a footwear, apparel and accessories retailer that offers top sportswear and private label brands.

For nearly a decade, it has leveraged Aptos software to support its retail operations.

This includes the use of solutions to manage inventory (Merchandising), engage customers (PoS, CRM), fulfil orders (OMS), audit transactions (Sales Audit) and analyse business performance (Analytics). 

Sarah Derba, Senior Director, Information Technology at WSS, says: “Building authentic relationships with our customers is core to who we are at WSS.”

“With Aptos ONE PoS, we see an opportunity for our associates to be ‘untethered’ from behind registers so they can interact freely with shoppers throughout the store.”

“With the software on mobile devices, associates have at their fingertips all the information they need to serve customers optimally, including customer preferences and purchase history, real-time inventory information, access to promotional offers, and much more.”

“Aptos ONE PoS is extremely user-friendly. It combines advanced functionality with a clean UI and simplified workflows so our associates can be trained on it quickly. Customer satisfaction and employee satisfaction go hand in hand.”

“Our investment in Aptos ONE is part of our commitment to provide the best experiences for employees and customers.”