Perfect Corp. teams with NAO-ART to power first of kind generative AI wig virtual try-on experience in Japan

Perfect Corp. has announced a collaboration with NAO-ART, a subsidiary of the Art Nature Group and a provider of ready-to-wear wig brands for women.

This will see it provide NAO-ART with a virtual try-on tool for wigs utilising generative AI technology.

The target items include 53 wigs, including fashion wigs and medical wigs "RIS."

Customers can experience this on NAO-ART's e-commerce site. The initiative marks the first introduction of virtual wig try-on in Japan utilising Perfect Corp.’s generative AI technology.

Hiroki Shintoku, President at NAO-ART, says: "Until now, trying on wigs meant going to a store for face-to-face counselling, making it difficult to know if they suited you without purchasing them.”

“This challenge became more pronounced during the pandemic, and we have been exploring virtual wig try-on technology for several years. However, we had to abandon traditional AR technology as it was difficult to achieve a natural try-on feel.”

“Encountering Perfect Corp.’s AR try-on service utilising generative AI, we succeeded in reproducing the ideal try-on feel. I am sincerely delighted that various wigs, which are increasingly in demand as fashion items, can be tried on through AR experiences anytime, anywhere.”

“Also, it brings me great joy that cancer patients who require medical wigs can easily choose wigs with their families at home or in hospitals."

Alice Chang, Perfect Corp. Founder and CEO, comments: "The hairstyle simulation feature, introduced by NAO-ART for the first time in Japan, utilises our latest generative AI technology, allowing for a very natural reproduction of wig virtual try-on regardless of the original hairstyle.”

“NAO-ART's service, allowing customers to find 'what suits them' wherever they are, embodies our slogan 'BEAUTIFUL AI' and is a wonderful service that showcases our latest technology. We are delighted that our latest technology can be of service to more customers through NAO-ART.”