Fast fashion giant Shein connects with reality star Jess Vestal and daughter Autumn on back to school collection

Fashion and lifestyle online retailer, Shein, has teamed up with reality star Jess Vestal and her daughter Autumn to launch a back to school collection.

This, according to a press release, “blends Jess’ style with Shein’s hallmark trendiness and affordability, ensuring that parents and students alike can find everything they need for the upcoming school year”.

The collection features 127 items, offering a range of back to school essentials, priced between $0.88 and $24.99, selected by Vestal and her daughter.

“As a mom, I understand the importance of finding school items that make kids feel comfortable, confident, and able to express themselves every day,” says Vestal.

“Partnering with Shein, a brand that perfectly balances style and affordability, and having the chance to work closely with my daughter has been such a rewarding experience.”

“Through this collection, we wanted to ensure that every item meets the needs of students, helping them feel stylish, practical, and ready for the new school year.”

Shein, which is reportedly looking for its first UK warehouse in the Midlands, as it prepares to list on the London Stock Exchange, and Vestal are calling on fans to share their experiences with items from the collection on social media by tagging @shein_us and using the hashtag #SHEINXJess.

2024 RTIH INNOVATION AWARDS

Online retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.