Lidl GB bags over £500,000 for NSPCC Childhood Day 2025 as part of Pennies microdonations push

Earlier this year, Lidl GB became the first national supermarket to introduce Pennies, a digital micro-donation system.

The move followed a regional trial and allows customers to donate up to 30p per transaction at the card reader.

And now the discount retailer reports that more than £545,000 was raised over a six week period. Between 12th May and 30th June, it activated Pennies in stores to support the NSPCC Childhood Day 2025 campaign.

With each store live for one month during the campaign window, customers were invited to round up their purchases and donate up to 30p via the card reader at checkout. The £545,000 raised was the highest amount the NSPCC has ever received from an activation of this kind.

In a LinkedIn post, Lidl GB said: “These microdonations may seem small individually, but together, they’re creating real impact – and bringing us closer to our goal of raising and additional £5 million by 2030, building on the £10 million already raised since our partnership began with the NSPCC in 2017.”

It added: “They also complement our long running in-store NSPCC cash donation tins, giving customers more ways to support in the way that suits them. A huge thank you to every customer who chose to donate. Your small acts are changing lives.”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.