BrandAlley taps Scurri retail technology to boost online retailer’s delivery and post-purchase experiences

BrandAlley, an off-price premium and luxury brand e-tailer in the UK and France, reports improved business performance by taking full control of its customer delivery proposition - from dispatch to customer notifications - in partnership with Scurri.

In addition, for the first time, it has improved its order tracking facility for customers and can now produce branded dispatch notifications during the delivery process, to increase order visibility.

Based in the United Kingdom, Brand Alley runs flash sales across designer brands, launching multiple sales each day which typically last for a week at a time. The site offers womenswear, menswear, children's collections, homeware and beauty products. 

With a complex logistics operation based out of Kettering, a scaling business, and a growing membership list, streamlining the company’s delivery process was a priority.

It was using a third-party logistics provider but made the decision in May 2023 to bring operations in-house using Scurri’s Connect delivery management platform for managing multiple carrier integrations.

“The Scurri implementation was one of the simplest I’ve ever managed. The API interface was a game changer for us, meaning we were up and running within a matter of weeks,” comments Ben Rangecroft, Head of Fulfilment at BrandAlley.

“We now have pinpoint visibility on package tracking across our entire carrier network and can react quickly to any problems with backup solutions. The team has provided us with exceptionally high levels of service.”

“We value our close working relationship which gives us the opportunity to provide feedback on product enhancements, which we feel would be beneficial for our customer and business performance.”

By being able to add carriers more efficiently and to set shipping rules within the Scurri platform, BrandAlley has gained greater control of costs and its carrier management process, which it can now effortlessly scale and adapt according to demand and customer requirements.

It has also gained operational efficiencies through the automation of its order dispatch process and has improved systems reliability. 

It is also using Track Plus from Scurri to improve its post—purchase delivery experience and order tracking facility for customers. 

“Using the Scurri Track Plus post-purchase solution, has helped us gain greater control of the customer delivery experience, allowing us to centralise all our communications and messaging. We now produce BrandAlley branded tracking emails and customer notifications during the delivery process, to provide greater order visibility for our customers,” says Rangecroft.

Using Scurri’s full Customer Delivery Experience (CdX) product offering, Connect and Track Plus, BrandAlley has made further gains by using Scurri’s reporting tools so that it can monitor performance of every process and carrier, region by region, channel by channel, enabling it to make continuous improvements.

Rory O’Connor, CEO and Founder at Scurri, comments: “BrandAlley is an off-price premium luxury brand pioneer and has achieved significant business success by embracing innovation to drive business performance and enhanced customer experience.”

“We are delighted to partner with them to support their ambitious plans for future growth. Exceptional service levels are core values for both of our businesses and underpins our successful working partnership”.

He adds: “BrandAlley is a superior operator in a niche that is notoriously difficult to get right. They know that the right products at the right price is only part of the success equation, which depends as much on great service in the delivery and post-purchase phases. We are delighted to partner with them to support their ambitious plans for future growth.”

2024 RTIH INNOVATION AWARDS

Online delivery is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.