Puma partners with Payrails on online payments and seamless checkout experiences for global shoppers

Payrails has announced a partnership with Puma to improve the sports brand’s online shopping experience for customers.

The collaboration will mean shoppers have a wider variety of payment options and receive a more seamless buying experience - no matter where they live in the world or with what method they choose to pay.

Puma will also benefit from improved payment authorisation rates and will be able to enter new markets faster while better serving existing ones.

Payrails says that it enables enterprises to build, operate, and scale payment solutions without the need for costly and complex in-house infrastructure.

Its modular technology and payment provider agnostic approach will integrate with Puma's existing systems - reducing technical complexity and improving operational efficiency.

Payrails' technology will support the integration of multiple payment service providers (PSPs) and alternative payment methods (APMs) across different regions. Its automatic payment routing intelligently directs payments to the most appropriate provider based on factors such as processing fees, purchase location, transaction value, and risk.

Through this partnership, Puma customers shopping online will benefit from localised experiences, featuring dynamic payment pages customised to their specific needs. This includes a suite of personalised payment options and an improved, user-friendly checkout experience.

“We are excited to join forces with Puma as a global payment technology partner to build seamless checkout experiences for shoppers anywhere in the world,” says Orkhan Abdullayev, CEO and Co-Founder at Payrails.

“Designed for enterprises, our advanced payment platform provides iconic brands like Puma the flexibility and scalability they need to deliver exceptional customer experiences globally. Leveraging our technology and expertise, Puma will be able to improve checkout experiences, reduce rejected payments, and boost their overall payments performance.”

“We are committed to driving digital innovation and offering the best-in-class shopping experiences for our customers in every market,” says Pancho Ortuzar, Director of Global E-Commerce Engineering at Puma.

“With Payrails’ technology and data capabilities we have been able to gain a deep understanding of our payment performance and build frictionless customer experiences.”

“The platform will greatly accelerate our efforts to integrate new payment providers effortlessly at scale and connect to all our internal systems to provide our shoppers with seamless and highly personalised checkout experiences.”

Ortuzar adds: “By being able to manage all strategic components of payments, including provider integrations, transaction analytics and tokenization, from Payrails’ unified platform, we have been able to improve payment efficiency and increase operational speed, all to the benefit of our customers.”

2024 RTIH INNOVATION AWARDS

Payments is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.