Helzberg Diamonds taps Proximity Retail Super-App as retailer looks to accelerate its digital transformation

Proximity has announced a partnership with US-based Helzberg Diamonds.

Proximity's clienteling platform was launched across all Helzberg store locations this summer, and is designed to enable Sales Associates to deliver a hyper-personalised and seamless service to their customers at every touchpoint.

By connecting customer data and using technology to power personalisation and provide endless aisle capabilities, Proximity's Retail Super-App aims to transform how brands engage with and sell to their customers.

The company says that the platform supports an omnichannel brand experience that inspires customers, drives repeat purchases, and increases in-store efficiency.

"We're delighted to partner with Helzberg Diamonds, a company renowned for its commitment to excellence in the jewellery industry," says Cathy McCabe, CEO and Co-Founder at Proximity. 

"We believe that our Retail Super-App will help forge deep connections with their customers, cultivate enduring loyalty, and drive business growth."

"Partnering with Proximity presented a fantastic opportunity to accelerate our digital transformation, with a focus on empowering our sales associates with the means to cultivate relationships and sales via digital channels," says Brad Hampton Chief Executive Officer at Helzberg Diamonds.

"We are thrilled by Proximity's support and collaboration in our evolution of becoming a more digitally integrated omnichannel retailer."

2024 RTIH INNOVATION AWARDS

Digital transformation is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.