Accrue and poq powered SNIPES Reserve loyalty programme fuses CX, marketing, analytics, and tech
SNIPES, a sneakers and streetwear retailer with more than 800 stores in Europe and the USA, has officially launched SNIPES Reserve, its new loyalty programme, in partnership with Accrue.
In a LInkedIn post, Joe Shoemaker, VP of Digital at SNIPES, said: “If you’ve worked with me over the past year and a half, you’ve probably heard me talk (a lot) about digital wallets and how they’ll reshape the way brands build loyalty. This concept brings together customer experience, marketing, analytics, and technology - into one product that delivers value to both our customers and the SNIPES brand.”
He added: “In a retail environment where people finance everything from sneakers to lunch orders, we wanted to offer real financial flexibility - while tapping into the cultural moments that define sneaker culture. Tangible rewards, delivered right into our customers’ wallets, keeping value and energy inside the brand.”
Shoemaker concluded: “Huge thanks to our partners at Accrue for being incredible collaborators from concept to launch. To the poq team who support the entire app experience. And to everyone on the SNIPES team who helped bring this vision to life.”
2025 RTIH INNOVATION AWARDS
Loyalty programmes were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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