Instacart and Costco take North American same-day delivery tie up to European countries

Instacart and Costco Wholesale have announced the expansion of their North American partnership into Europe, with the launch of Costco’s first ever same-day delivery websites in France and Spain, powered by Instacart’s Storefront Pro commerce platform and fulfillment solutions services.

Costco members in France and Spain can now shop online and receive delivery through its websites in each country. The initial roll-out includes delivery from all locations in France and Spain, including the Paris metropolitan area and Mulhouse in France, as well as Bilbao, Madrid, Seville, and Zaragoza in Spain.

Orders are fulfilled and delivered from the store to the member’s door. Instacart is teaming with European partner companies in each country at launch for the picking, packing and delivery of orders. Members will also be able to get same as-in-store pricing.

“Costco has been a trusted partner for many years in North America, and we’re incredibly proud to expand that relationship into Europe,” says Chris Rogers, Chief Executive Officer and Chair at Instacart.

“Powering Costco’s online ordering and delivery programme in France and Spain is a testament to the strength of our enterprise e-commerce technology suite, and allows Costco to launch delivery in a way that’s scalable, and built around their members. For Costco, this unlocks a new level of access and convenience for members, and for Instacart, this marks a new chapter as we bring our over 13 years of grocery industry expertise to more global markets.” 

“Online ordering and delivery gives members in France and Spain greater flexibility in how they shop Costco’s assortment and build on the services we already offer,” says Pierre Riel, Executive Vice President, Costco Wholesale International Division at Costco Wholesale. “It’s another step in making us easier to access while continuing to deliver the value, quality, and service our members expect.”

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.