CreateMe Technologies expands C-suite with Nick Chope promotion and appointment of Natasha Chand

CreateMe Technologies, an AI robotics company focused on automated apparel manufacturing, has announced the promotion of Nick Chope to Chief Engineer and Head of Manufacturing and appointment of Natasha Chand to Executive Advisor.

In this new, expanded role, Chope will focus on advancing CreateMe's MeRA (Modular-engineering Robotic Assembly) platform to support multiple garment categories and customers, accelerating the development of next-generation physical AI tools that teach robotic systems to see, grasp and manipulate fabrics.

Leading across product development, R&D, engineering, and manufacturing, Chope will shape how CreateMe brings its automation breakthroughs to commercial scale. He has more than 20 years of experience in robotics, automation, and apparel, including roles at Apple, Microsoft, and Tegra, and nearly five years with CreateMe.

Chand previously served as the former global CEO at Amazon Softlines Private Label (apparel, footwear, and accessories) and as a former board member at HanesBrands.

Chand joins fellow advisors Angus Taylor (former President and CEO, Hexagon Manufacturing Intelligence), Bill McRaith (former Chief Supply Chain Officer, PVH), Paul Herring, Jr. (former Chief Supply Chain Officer, Converse) and Remzi Becer, Ph.D. (Professor of sustainable polymer chemistry, University of Warwick).

"Nick has been instrumental in validating automated production lines from concept to scale, including shaping the integration of CreateMe's own AI model for deformable material assembly, into our automated adhesive robotics technology," says Cam Myers, CEO at CreateMe.

"Natasha's experience driving large scale transformations at Amazon, Hanes, Target, and Levi's brings an invaluable perspective, connecting how consumers buy with how products are designed, manufactured, and delivered. Under Nick's leadership and Natasha's strategic guidance, CreateMe is positioned to lead this next chapter of apparel manufacturing redefined by technology."

"The apparel industry has relied on the same antiquated 200-year-old sewing machine for far too long. CreateMe is leading one of the most important shifts the industry has seen in generations - redefining how and where clothes are made - and I'm excited to be part of it," says Chand. "Now is the moment for brands to take a big swing at modernising their business models around this new way of manufacturing."

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