eBay executive Kumaran Adithyan added to board of UK flexible credit provider Fair for You

Kumaran Adithyan has become a non-executive board director at Fair for You.

He is currently General Manager, Global Electronics and Home at eBay and has been at the online marketplace giant since 2017. He previously worked at Walgreens Boots Alliance, the owner of health and beauty retailer Boots. Adithyan began his career at management consultancy Oliver Wyman.

Fair for You works with customers unable to access mainstream finance to purchase essential items from a range of retail partners including Iceland, Argos, Dunelm and Euronics. It operates the Iceland Food Club, a zero interest scheme supporting families to avoid food poverty during school holidays.

Adithyan joins Fair for You as it launches a new Shopping Card loan.

You’ll probably notice that we’re looking a bit different…

We’re delighted to unveil Fair for You’s brand refresh.

We’ve not changed our name, nor our mission to change lives through better lending, but we have got a refreshed colour palette and a new logo.

(1/3) pic.twitter.com/20TQUWeYhq

— Fair for You (@FairforYouCIC) April 23, 2025

He says: "Fair for You has supported nearly 100,000 customers through ethical credit, achieving significant social impact. I am delighted at the opportunity to support the organisation on the next steps in its journey. With recent stats showing that nearly two in three recipients of Universal Credit have no emergency savings, it is clear that ensuring access to affordable credit is an ethical and practical imperative for the UK."

Simon Dukes, Chief Executive at Fair for You, says: "Kumaran's expertise and experience make him an invaluable addition to the board of Fair for You. We are delighted to welcome him to the team. Having unveiled a rebrand and an innovative new Shopping Card loan in recent months, 2025 is shaping up to be an exciting year for Fair for You, as we seek to support as many financially excluded and low income households as possible.” 

2025 RTIH INNOVATION AWARDS

Inclusive retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.