Loyalty and promotion software firm Talon.One bags $135m in funding for AI innovation push

Talon.One, an enterprise loyalty and promotion software provider, has announced a $135 million funding round from new investors Silversmith Capital Partners and Meritech Capital, with participation of existing backer CRV. 

Talon.One’s platform enables over 270 customers across a range of sectors to tap data in building personalised, scalable promotions and loyalty programmes. Customers include H&M, adidas, Costa Coffee, Sephora, Ticketmaster and Nordstrom. 

The new capital will accelerate innovation of the Talon.One platform and strengthen the company’s market position in the US, UK, Europe and APAC. The investment will focus on delivering AI powered intelligence and predictive insights, as well as deepening enterprise capabilities across sectors.

“This investment is a powerful vote of confidence in the platform we’ve built, and the value we deliver to the world’s most trusted brands,” says Christoph Gerber, Co-founder and CEO at Talon.One. “We are excited to partner with Silversmith and Meritech to continue solving our customers’ most complex challenges.”

“This next chapter will be all about scale and execution,” says Sebastian Haas, Co-founder and COO. “With this investment, we will accelerate innovation in AI, enhance enterprise functionality, and continue building the most flexible and powerful incentive infrastructure on the market.” 

“Since our first investment, it has been incredible to witness Talon.One’s journey and consistent execution. This round is a clear validation of their vision and the trust of their growing base of global enterprise customers. We are thrilled to deepen our commitment,” says Reid Christian, General Partner at CRV.

“Talon.One is solving an incredibly complex and mission critical problem with elegant, enterprise-grade infrastructure,” adds Sri Rao, General Partner at Silversmith Capital Partners. “They built the most modern and scalable platform in a massive category. We are excited to support them and become part of their next chapter of growth.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.