2025 a year of growth and investment for second hand goods firm Vinted

C2C second hand marketplace, Vinted, has announced its 2025 annual results and hailed a year in which its members traded €10.8 billion in gross merchandise value (GMV) (up 47% YoY), and it generated €1.1 billion in revenue across its businesses with net profits of €62 million. 

Core fashion strengthened with strong performance in women's and kids’ clothing, while Vinted continued its expansion into more consumer goods categories including sports and collectables. This brought more members to the marketplace, and people now buy and sell across a wider range of items. 

In 2025, Vinted also turned around its performance in Germany. By improving its product proposition to its members, it says it was able to invest more into the market at good ROI resulting in high growth. The year also saw launches in Latvia, Estonia and Slovenia.

Through its network of delivery partners, Vinted provides members with access to more than 500,000 pick-up and drop-off points across Europe. During 2025 Vinted Go, an in-house carrier service, launched in Spain and Portugal and opened a new sortation centre in France to support growing parcel volumes.

Vinted Go also began testing additional uses for its logistics infrastructure, including delivery services for external clients. Vinted Go Carrier now operates in five markets: Belgium, France, The Netherlands, Portugal and Spain.

Vinted Pay, meanwhile, began onboarding customers onto its own wallet solution. Over time, this is expected to reduce payment related costs and dependencies. 

Thomas Plantenga, CEO at Vinted, says: “To make second hand first choice, we know what we need to do: we need to be the most cost-efficient, be the most reliable and easy to use. Therefore we need to build an ecosystem for C2C second hand trade, that maximises value to members at the lowest possible cost.”

“We do this by investing in technology to have long-term scalable impact. That’s why you see us improving our product, investing in safety and member support, while strengthening the rails that power the marketplace: shipping and payments.” 

He adds: “When we do this well, sellers sell their items quicker, buyers find what they want more easily and at the best price, all while delivery and payment happen seamlessly and reliably. When this happens, the value compounds as the marketplace gets meaningfully better with each additional member.”

“In 2025 this happened across every growth vector we have, which resulted in strong growth and, more importantly, a more efficient and stronger foundation that will drive the future consumption shift from new to second hand.” 

2026 RTIH Innovation Awards

Payments will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.