Seafolly makes a splash online with Tryzens

Seafolly makes a splash online with Tryzens

Australian swimwear brand, Seafolly, has launched a new global e-commerce platform, developed in partnership with Tryzens.

With flagship stores located across Australia, the United States and Singapore, Seafolly was founded in 1975 and went on to expand the brand into Europe, North America and Asia and now has over 2,700 stockists worldwide. 

Paul Kotrba, CEO, says: “Our customers are amongst the most discerning. They turn to Seafolly secure in the knowledge that they are buying a premium product from a trusted brand that projects an image of a confident woman in tune with the latest fashion trends. Our customers expect that quality and ethos to be maintained both online and in-store to deliver a seamless experience.” 

“In launching our new site, we needed to ensure that the platform could address our core goals of a rich and engaging experience no matter where and how our customers shopped, enabling international expansion in the process. We are already seeing much greater levels of new traffic visiting the store and we look forward to driving engagement with these new customers as well as building the loyalty with those who have shopped with us regularly before.”

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