Porsche pop-up taps AR for new car launch

Porsche has opened an interactive pop-up store at intu Trafford Centre.

Running until 4th July, a focal point is a large scale model of the Mission E, its upcoming battery electric sports car, which will launch by the end of the year. An augmented reality app enables customers to virtually drive the vehicle, customise it and discover its components in X-ray vision. 

Customers will also get the chance to explore the various stories and legends that have underpinned the brand since the first Porsche sports car in 1948. Roger Binks, Customer Experience Director at intu, says: “With over a million customer visits each day, our shopping centres offer huge opportunities for brands to raise their profile and draw in crowds. We’re extremely excited to see Porsche come to life in its latest pop-up store which will entice customers into our centres from further and for longer.”

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