GlobalWebIndex research shows that stores are still in fashion
73% of online consumers in the UK and US still prefer to shop for clothes in-store, according to research by GlobalWebIndex involving over 300,000 interviews globally.
This doesn’t fall below the 70% mark, even for the youngest respondents (aged 16-22).
According to GlobalWebIndex, 2020 will likely see the redefinition of the physical retail space into something far more future-proof and leisurely. Features like bars, spa centres and bakeries may navigate their way into stores. Change is currently being led by the likes of Primark and Samsung in the UK and Nordstrom in the US.
“For younger shoppers, these are the perfect hangout spots, showing that in reality, so long as brands remain relevant to consumer expectations, the online/offline divide actually disappears. It’s only a matter of time until smaller businesses follow suit,” the company says.
