Black Friday still a key day for bricks and mortar retailers

Against a back drop of Brexit uncertainty and a late general election, UK Black Friday footfall increased by 6% compared to the 2018 event, according to ShopperTrak.

£2.5 billion was reportedly spent on the big day. This, ShopperTrak suggests, could be down to the fact that it fell a week later than last year, meaning it landed closer to the payday weekend.

Overall footfall for the year, meanwhile, sits 0.2% up against the same period last year. Nick Pompa, Global General Manager at ShopperTrak, comments: “We know that shoppers are in the driving seat now on how, when and where they shop, but our data shows that Black Friday still ranks as a key day for bricks and mortar.”

Saturday’s alright for shopping

Today is predicted to be the second busiest shopping day of the entire Christmas period, according to the Festive Peak Shopping 2019/20 Report released by Sensormatic Solutions.

This maps the top five busiest UK shopper traffic days for peak trading 2019, based on insight from more than 1.5 million data collection devices in the retail marketplace and 40 billion shopper visits captured by the ShopperTrak brand each year.