Jigsaw has implemented OneStock technology that enables e-commerce orders to be shipped directly from its stores if the items are unavailable online.
The fashion retailer reports that online transactions increased by 32% over the first 11 months. It also saw conversion rates rise by 29%. 36% of the extra web sales were fulfilled by a store.
“Shipping from store has greatly strengthened our omnichannel capabilities,” says Sonja Cavor, Head of E-commerce at Jigsaw. “Online shoppers benefit from access to stock wherever its sits, while our stores have more room to display new collections. We've seen a cultural shift within the business from shopfloor versus online to working together to do what’s best for our customers.”
Each Jigsaw store sends an average of 100 products a month.