Online and social media key as Father’s Day flies

UK shoppers are set to splash out £834 million on Father’s Day this year, according to Savvy.

The company surveyed 1,000 Brits and found 60% will be going online to shop for gifts this year. Supermarkets are the go-to place for 51%. In second place is Amazon with 45%, followed by Google (31%). Word of mouth via friends and family still plays a key role (19%). And Pinterest, Facebook and grocery retailers’ websites are sources of inspiration for 13% apiece. Instagram lagged very slightly behind with 12%

Alastair Lockhart, Insight Director at Savvy, comments: “Father’s Day marks the end to a busy first half of calendar events for retailers, during which we have seen strong growth in events sales, significantly outperforming the overall market. Total spending on Father’s Day celebrations is set to be up 4.4% on the previous year. In line with other events this year we’ve seen discount retailers step up activity and more shoppers turning to social media for gift inspiration.”

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