EVRYTHNG and Avery Dennison power new Puma NYC store

EVRYTHNG and Avery Dennison are responsible for the IoT and RFID technologies behind Puma’s new New York flagship store.

The 18,000-square-foot space, spanning two levels, is its first bricks and mortar location in the city and the first of its kind in North America.

“Puma is on the cutting edge, leading the way in retail innovation with dynamic, digital in-store consumer experiences,” says Niall Murphy, CEO and Co-founder, EVRYTHNG. “By digitising every product in the NYC flagship store, it is enriching the direct-to-consumer relationship and delighting its customers. At the same time, it now has a scalable platform to gather real-time data intelligence to inform business strategies.”

“This is a groundbreaking store and we’re incredibly proud to be a part of it,” adds Francisco Melo, VP and GM Global RFID at Avery Dennison. “By incorporating RFID technology and Janela throughout the store and across all products, Puma can collect a vast amount of data to enable more effective business decisions. The technology also puts the company on a pathway to integrate future functionality, such as automated payments, as it learns more from consumer experiences throughout the store.”

Further info here.