La Perla enlists Clekt for data first initiative
Data optimisation specialist Clekt is partnering with La Perla as part of its digital transformation project.
The retailer is implementing a new data driven approach as it looks to streamline global operations and offer customers a unified brand experience. It is also moving its site to a new e-commerce platform.
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“Good quality operational and transactional data is a central part of our digital transformation programme, and key to making the whole company agile,” says Simon Clarke, Digital and Technology Transformation Director at La Perla.
“With the increasing online retail focus around the world, our data first approach will underpin everything we do.”
“The key difference in La Perla’s thinking is recognising the need to use data from the very beginning when engineering changes in technology, to avoid siloed activity,” comments Andy Tudor, CEO at Clekt.
“Being a data driven business as opposed to data led means La Perla is one of few retailers right on the edge of innovation.”
