Red Ant powers new Hammerson Crowd Checker feature

Hammerson has worked with Red Ant to launch a new Crowd Checker website feature.

This provides people with live updates on how popular a shopping centre is in real-time, so that they know when to visit to beat the crowds.

The feature is currently live for Brent Cross, Cabot Circus and Westquay in the UK, and Les Terrasses du Port in Marseille, France, and it will shortly be rolled out across the rest of Hammerson’s flagship destinations.

Red Ant has integrated ShopperTrak’s footfall analysis API and configured its software for the project. Kathryn Malloch, Head of Customer Experience at Hammerson, says: “We know that some customers are still a little nervous about visiting their favourite shops, and want to beat the crowds.”

“We’re always looking at how we can make life easier and simpler for our customers, and Crowd Checker is a great example of that, as it enables shoppers to check how popular a destination is in live time before they visit, so they can plan their trip.”

“Not only does it enable shoppers to avoid the queues, it also helps us to manage footfall, and to ensure our destinations are safe places to visit.”