Sainsbury's joins Whisk shoppable recipes network
Samsung Next food technology platform, Whisk, has added Sainsbury’s to its ecosystem.
Shoppers can now turn any recipe from Whisk’s network of publishers, brands, and apps into a shopping list and purchase for Click and Collect or delivery from Sainsbury’s.
The daily store inventory feed across its stores is powered by Whisk's Food Genome that uses artificial intelligence to ensure a recipe's ingredients are matched with the correct and currently available products at each location.
James Leech, Head of Product at Sainsbury’s, says: “Customers are increasingly choosing to do their grocery shopping and find recipes online.”
“They need to find their favourite foods quickly and conveniently and this new partnership with Whisk will help inspire shoppers with a huge range of recipe ideas and make it even simpler for them to add to their bag and buy.”
The addition of Sainsbury’s brings the number of Whisk UK grocer partners to five.
Nick Holzherr, Head of Whisk, comments: “As one of the premier grocers in the UK, Sainsbury’s is a leader in online grocery delivery and e-commerce.”
“We know from our user feedback that a Sainsbury’s integration will be popular with users - at a time when online grocery shopping is critical in the UK.”
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