Misfits Market follows mega funding round with California launch

US-based online grocery startup, Misfits Market, has launched in California.

Following the company’s $225 million Series C-1 this September, Misfits Market, which specialises in the delivery of food that would otherwise be wasted, has been focused on Stateside expansion and increasing the selection of items available to customers.

What will you be adding to your box this week? #MisfitsMarket pic.twitter.com/Uxoj4ZUIqn
— Misfits Market (@misfitsmarket) October 4, 2021

It says that, with the launch of all zip codes in California, it now reaches 38,568 zip codes in the lower 48 states.

“Since launching Misfits Market in 2018, we’ve had a vision to deliver a complete – and better – online grocery experience nationwide,” says Abhi Ramesh, CEO and Founder, Misfits Market.

“And everything we’ve done up until this point has been in service to that, whether building our own in-house technology to support our food value supply chain or expanding our supplier relationships to bring more products to customers.”

“We’re thrilled to officially launch in California, offering everyone in the state convenient access to quality food and grocery items at affordable prices.”

“The amount of produce we throw away in California due to cosmetic reasons could feed the world, so we’ve been proud to eliminate millions of pounds of food waste annually in partnership with Misfits Market since we began supplying them almost three years ago,” says Dick Peixoto, Owner, Lakeside Organic Gardens in Watsonville, CA.

“Misfits Market has been an excellent partner, focusing on our needs as we contend with challenges such as Covid, extreme weather, fires, and labour shortages.”

“As we continue to grow the best possible organic crops, we know Misfits Market will give us a fair return on our hard work and deliver our quality, nutritious food that isn’t cosmetically marketable to traditional grocery stores directly to their customers’ kitchens.”

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