Critizr tech powers new Monoprix Esprit Marché service
French retailer Monoprix has partnered with Critizr on a new VIP customer relationship programme.
As part of an overhaul of the Monoprix M' account programme, the brand has launched an Esprit Marché service, which is accessible only to top customers, and run directly by store managers through the Critizr Connection platform.
This allows customers to message and talk directly on a one-to-one basis with their local branch, giving store managers the capability to share offers, exclusives and one-off promotions.
Nicolas Hammer, CEO and Co-Founder, Critizr, pictured above, says: “Conversational commerce is nothing new and has been present in the world of e-commerce for a long time.”
“However, that’s not the case when it comes to physical stores, and connecting store teams to their customers out with the physical store environment has always been a challenge.”
He adds: “This innovation is a dynamic and very exciting way to start moving stores towards a solution. It is transforming the roles of thousands of employees on the shop floor and revolutionising the way they communicate with and sell to customers.”
“And it’s worth it because the ability to create an ultra-personalised, conversational shopping experience is what will really transform the fortunes of our leading retail brands in the future.”
2021 RTIH Innovation Awards
Critizr is sponsoring the 2021 RTIH Innovation Awards.
Now into their third year, the awards are also sponsored by PMC, StoreSpace, Marxent, QVALON and Selazar.
We received a record number of entries this year across 14 categories, and shortlists were announced last month.
Our judging panel are currently casting their votes and providing their feedback. The winners will be revealed on 8th December at an exclusive roundtable discussion/networking event in central London.
Our thanks to the following retail leaders for offering their assistance and expertise this year.
Mike Cadden, IT Director (Sales, Marketing and Customer Services), Office Depot
Hayley Meenan-Wilkin, E-Commerce Manager, Fishpools
Martin Newman, Founder, The Customer First Group
Paula Bobbett, E-Commerce Director, Boots UK
Tiffany Lung, Retail Analyst
Nadine Neatrour, Marketing Director, Selfridges
Simon Curtis, Sales and Marketing Director, PMC Retail
Christine Russo, Digital and Physical Retail Consultant
Gerald Dawson, Business Consultant and Finance Director, The iOutlet and HANX
Sharon Peters, Head Of Technology - Marks and Spencer, HR, Finance, Corporate Services and M&S Bank
Luke Phillips, Head of IT Delivery, Studio Retail
Matt Taylor, Technology Transformation Leader at EY, Retail and Consumer Products
