E-commerce startup Cogsy announces $6 million seed round
Cogsy, a real-time operational intelligence and supply chain management platform for SME e-commerce merchants, has raised a $6 million seed round led by Accel.
There was also participation from Bain Capital Ventures, WooCommerce (Automattic), Sugar Capital, and RiverPark Ventures.
Angel investors including Casey Armstrong (CMO, ShipBob), Jay Myers (co-founder, Bold Commerce), Brian Long (co-founder and CEO, Attentive), Tomer Tagrin and Omri Cohen (co-founders, Yotpo) also took part in the round.
Cogsy was founded by Adii Pienaar (CEO) and Stefano Sala (CTO) in 2021.
The former previously co-founded e-commerce website builder WooCommerce (acquired by Automattic) and e-commerce marketing automation platform Conversio (acquired by CampaignMonitor).
The latter was the founding engineer at Conversio. Cogsy’s customers include brands such as Caraway and Lalo.
The investment will be used to make key hires at all levels across functions and geographies.
The funding will allow Cogsy to build on the platform's features, including its predictive analytics and planning UI/UX, develop more integrations and move the company towards its goal of being a tech-stack agnostic platform for operational intelligence.
Seth Pierrepont, Partner at Accel, says: “Few sectors have evolved as fast as e-commerce in recent years. Retail brands are taking advantage of this new landscape and orienting themselves around a digital first approach.”
“Yet when it comes to their ops functions, many are still using yesterday’s playbook. Cogsy is helping brands turn their ops function into engines of growth. When it comes to e-commerce enablement, you would be hard pressed to find a founder more committed and experienced than Adii.”
Mark Riskowitz, Head of Operations at Caraway, a DTC cookware business, comments: “In a few clicks, we have complete visibility and powerful analytics to make real-time decisions, all while avoiding the need for additional headcount.”
