Farfetch teams with Chopard for virtual watch try on tool launch

Online luxury fashion platform Farfetch has launched a virtual try on of watches tool via its iOS app, in a collaboration with Chopard.

This builds on a similar offering for sneakers.

“Very proud of the fantastic work we have developed cross-functionally with Creative Operations, Product and Engineering, Retail of the Future, and Commercial teams to bring this augmented reality experience to our customers and brand partners,” Filipa Neto, Senior Innovation Principal at Farfetch, said in a LInkedIn post.

She added: “As part of our Open Innovation strategy, we have partnered with multiple very talented startup teams. You can virtually try on a selection of watches from the Chopard Happy Diamonds collection on our iOS app.”

RTIH Innovation Awards

Farfetch was recently shortlisted for Most Innovative Pureplay at the 2020 RTIH Innovation Awards.

Whilst it didn’t win (the gong went to AO), it did impress our judging panel.

“The Alibaba JV and the accelerator programme are both significant steps, demonstrating huge ambition in China, and an intent to be at the forefront of retail technology,” said Gerald Dawson, former Finance Director, Forthglade Foods.

“I really like how they are focusing on constantly searching for problems that can be fixed and looking how tech can support this,” commented Sharon Peters, Head Of Technology - Marks and Spencer, HR, Finance, Corporate Services and M&S Bank.

“They just seem overall really focused on innovation at their heart and customer experience.”

Whilst Mike Cadden, IT Director (Sales, Marketing and Customer Services), Office Depot, observed: “The Bambuser collaboration, working on live video/shopping technology, swings it in Farfetch’s favour for me.”

“The ability to integrate the shopping experience with live events will create a whole new experience for both elements and a new way for consumers to feel closer to their favourite brands.”