Axel Arigato and HERO in virtual shopping experience tie up

Swedish lifestyle and fashion brand, Axel Arigato, has partnered with HERO to bring virtual shopping to its e-commerce store.

The service connects online customers in the UK live with a product expert who can take them through the design and fit of their sneakers, menswear, womenswear and lifestyle accessories, just like in-store.

Further markdowns now live in-store and online. Treat yourself and enjoy up to 40% off on previous collections. #axelarigato

Shop Men: https://t.co/ds8EWQuXJR
Shop Women: https://t.co/Ov2g6uCjsA pic.twitter.com/JPAhvMLEbb
— Axel Arigato (@Axelarigato) June 22, 2021

“As a brand, our goal has always been to bring people together, through the power of positivity, community and memorable experiences,” says Virginia Soccol, Director of Retail & Wholesale at Axel Arigato.

“Therefore, we’re thrilled to partner with HERO to build a deeper connection with our community, engaging with our customers directly and impacting their buying experience.”

Stories

HERO recently launched a new product, Stories, pitched as as an alternative to livestreaming events.

Currently being used by the likes of Ted Baker, size?, Faherty, and Innersense Beauty, this aims to make it easy for brands to create shoppable, short-form One-To-Many videos that bring products to life, and share them directly on their online store.

Today, eCommerce comes alive.

Introducing our most impactful product to-date, Stories—bringing the familiarity of social style-stories to online shopping 🤳

Discover more 👉 https://t.co/qRUbEETwYD pic.twitter.com/h6aP4K7WV4
— HERO® (@usehero) June 17, 2021

“For too long, e-commerce has been purely transactional,” says Adam Levene, Founder, HERO, which was founded in 2015 and has raised $15 million to date.

“With Stories, retail brands can now easily create the kind of real, authentic, and short-form video content today’s shoppers are craving.”

“The Instagram style set up is easy and familiar for the team to work with,” comments Chris Cairns, Concept & Development retail manager at Size?.

“Making it possible for shoppers to click through to products and shop the story encourages our experts to get on there and get talking about our products”