Trigo lands in USA with Wakefern Food Corp. partnership
Israel-based computer vision startup Trigo has announced a partnership with Wakefern Food Corp., the largest retailer owned cooperative in the US which owns and operates 257 supermarkets under the ShopRite and PriceRite banner.
In a LinkedIn post, Trigo says: “This year we will help Wakefern convert and develop hi-tech store formats that are exclusive to their brands, accelerate their growth, and pave the way for frictionless shopping at US customers’ favourite supermarket brands across the eastern US seaboard.”
It adds: “Through this partnership, US-based independent retailers can compete with multinational retailers and global tech giants alike on cutting-edge shopping experiences.”
"With Trigo's frictionless technology, Wakefern Food Corp. is opening up access to cutting edge innovation for our members," says Charlie McWeeney, VP of Technology, Innovation, & Strategy, Wakefern Food Corp.
"We are excited to pilot its solution and offer our consumers the ultimate in checkout convenience."
Germany
In October of last year, REWE opened its first Trigo powered hybrid autonomous store in Cologne, Germany.
The move marked its entry into the German market.
“This store showcases another exciting way that our technology can be implemented in a retrofitted store,” said Michael Gabay, pictured above left, Chief Executive Officer at Trigo.
“Shoppers can easily walk in and enjoy the frictionless checkout experience, or shop as they always had with a cashier. REWE has been very open to trying the hybrid model, as they aspire to create the best experience for their customers by introducing digital retail to their stores.”
“The commitment to the shopper experience also actualised during the retrofit process, where REWE ensured that implementing Trigo’s tech behind the scenes didn’t affect the REWE experience shoppers know and love.”
He added: “The store is also an important milestone in the implementation of computer vision-based technology, as Germany has one of the most stringent policies and standards for personal privacy in the world, so any company that leverages computer vision must be closely aligned with the local rules and regulations.”
“We look forward to seeing the success of the hybrid model we have implemented with REWE, as well as to their openness to leveraging different shopping models in the future.”
