Walmart makes social commerce move as it unveils new content creator platform

Walmart has announced the launch of a new platform designed around creators.

Walmart Creator is pitched as  a one stop portal that makes it easy for the latter to monetise shoppable products from the retailer.

In a press release, Walmart says that those who sign up will have “access to tens of thousands of products and are given the opportunity to earn revenue all while earning commissions on sales they refer with no cap”.

Users of the platform can share product links to any social platform or group of their choice, receive product recommendations based on interests and affinities, and collect performance data to help grow their community and following.    

“We know our customers are inspired by the content and stories they see from their favourite influencers in their social feeds every day,” says William White, Chief Marketing Officer, Walmart U.S.

“This next step in our strategy will help fuel inspiration for our customers by connecting their favourite creators directly with our brand and the brands they love at Walmart.”   

Walmart Creator launches in beta ahead of the holiday season, before fully going live in 2023.

“I’m so excited to work with Walmart on the new Creator Programme – I’m passionate about accessibility and educating and empowering others – and this is both of those things wrapped into one,” says DevanOnDeck, an influencer with 3.8 million followers on TikTok and large followings on Instagram and YouTube.

“I’m super pumped to be a part of this and I’m looking forward to creating together.”