RTIH runs through this week's coolest retail technology plays
RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including rapid grocery delivery tie ups, checkout free store milestones, social media firsts, and immersive gaming integrations in Livetopia on Roblox.
Adyen
FinTech big hitter Adyen has launched a global holiday campaign, a part of its wider Moments that Matter programme.
This leverages Adyen’s Impact Technology to offer its customers opportunities to support important causes at moments throughout the year, or in response to an emergency.
The first campaign begins this holiday season, featuring the UN Refugee Agency, WWF, Make-A-Wish, and Feeding America.
Getir and Co-op
Rapid grocery delivery firm, Getir, has announced that it will be stocking a broad range of Co-op products.
From this week, it will be piloting the new offering, consisting of around 300 Co-op lines across ambient and fresh, in select stores in London, expanding to additional locations in the coming months.
Getir will be working with Nisa Retail, the wholesale division of The Co-op Group, who will be supplying their own brand products.
A trial will take place in the Battersea, Earls Court, Seven Sisters, Balham, Tottenham and Bethnal Green stores, leveraging Getir’s network to enable delivery of groceries within minutes.
VMLY&R
WPP brand and experience agency VMLY&R is launching The Home of Connected Brands.
Located in London at WPP’s Sea Containers campus, this is an immersive experience space that taps cutting edge technologies, and behavioural and cultural insights to help brands experiment where they show up in people’s lives, both digitally and physically.
It includes the likes of holographic store catalogues, Whispering Windows softly transmitting brand messages, and Microsoft’s Seeing AI technology helping the visually impaired to hear spoken product information.
Pinterest and the Louvre Museum
Pinterest and the Louvre Museum have announced their first collaborative original content series, A look at the Louvre.
Through a series of ten videos, the pair are promising people another perspective of the iconic museum, with off the beaten path tours to discover collections, the courtyards and staircases, as well as unusual places.
With five videos set to go live in the first quarter of 2023, they will be hosted on the Louvre’s official Pinterest account.
A look at the Louvre will be available in French, English and also posted on Pinterest’s Daily Inspirations page in France, Italy, Spain, the United Kingdom, Japan, and the United States.
Disney and Obsess
Disney Music Group and e-commerce platform Obsess have announced the launch of a Disney Music Emporium virtual experience.
This gives people an online way to discover, listen to, learn about and purchase soundtracks and songs from Disney’s catalogue.
Obsess is a participant in the 2022 Disney Accelerator, a programme focused on innovative companies from around the world.
Farfetch and Outlier Ventures
Luxury fashion e-commerce platform, Farfetch, and Outlier Ventures, a Web3 accelerator and investor, have announced the first cohort of startups for their Dream Assembly Base Camp accelerator programme.
The eight companies were selected from over 200 applications from around the world. They are as follows: altr, Curie, iiNDYVERSE, METAV.RS, Mintouge, Reblium, SKNUPS and WEAR.
happy nation
happy nation, a digital apparel and accessories brand for tweens from Victoria’s Secret & Co., has launched an immersive gaming integration in Livetopia on Roblox.
Developed in collaboration with SuperAwesome, Color It You is centred around the brand’s values of “community and expressing individuality” and features a donation component to Undies for Everyone, where it will donate one pair of undies per player (up to 14,000 pairs) to children living in poverty or crisis.
Zippin
Zippin has hit one million shoppers served worldwide at one of its 73 checkout free stores operated by partners including Levy, Aramark Sports + Entertainment, and Delaware North.
Krishna Motukuri, CEO and Co-founder, Zippin, tweeted: “This is one of those "pinch me" moments for us.”
“Even at the beginning of 2022, we didn't think it would happen this quickly. Now we are looking at crossing two million shoppers served in less than four months! A big thank you to all of our partners for making this possible.”
Marks and Spencer
M&S has announced an expansion to its Insider programme with the arrival of five new Insiders – one of which is a virtual persona named Mira (aka Marks & Spencer, Influencer, Reality, Augmented).
This has been developed using a combination of photography, CGI and computer vision.
Mira was created in collaboration with Happy Finish.
Samsung and Outsiders
Samsung KX has collaborated with Outsiders, an outdoor and equipment specialist, to bring to life The Freestyle in a camping set-up under Snow Peaks’ ‘Land Station’ tent in the middle of Coal Drops Yard, London.
The outdoor retail display, which was live until 23rd October, showcased a real life camping scenario, dressed with camping products.
As part of this, a series of short films were presented and screened via The Freestyle by the Outsiders store where Samsung ambassadors were on hand to demonstrate the capabilities of the projector.
People also had the opportunity to enjoy a complimentary coffee after at the nearby Samsung KX experience space where they could continue their shopping experience.
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