Disney Music Group and Obsess unveil Disney Music Emporium experience

Disney Music Group and e-commerce platform Obsess have announced the launch of a Disney Music Emporium virtual experience.

This gives people an online way to discover, listen to, learn about and purchase soundtracks and songs from Disney’s catalogue.

“We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests,” says Ken Bunt, President at Disney Music Group.

Disney Music Emporium visitors can directly connect to the Disney Hits podcast on their favourite streaming service through the virtual store, as well as to Walt Disney Records’ curated playlists featuring songs from the entire Disney film and TV catalogue.

“We’re so excited to bring the wonder of Disney music to fans in a new way and for Disney Music Group to use the Obsess platform to create this immersive Web3 experience,” says Neha Singh, Founder and CEO, Obsess.

“As Disney prepares to celebrate its 100th anniversary, this Disney Music Emporium virtual environment honours the company’s musical history while providing visitors with a thoroughly modern brand and sensory experience.”

Obsess is a participant in the 2022 Disney Accelerator, a programme focused on innovative companies from around the world.

The firm says that it expects to reveal more details about its collaboration with Disney Music Group at the upcoming Disney Accelerator Demo Day in November.