Samsung and Outsiders plug The Freestyle via outdoor retail display

Samsung KX has collaborated with Outsiders, an outdoor and equipment specialist, to bring to life The Freestyle in a camping set-up under Snow Peaks’ ‘Land Station’ tent in the middle of Coal Drops Yard, London.

The outdoor retail display, which was live until 23rd October, showcased a real life camping scenario, dressed with camping products.

As part of this, a series of short films were presented and screened via The Freestyle by the Outsiders store where Samsung ambassadors were on hand to demonstrate the capabilities of the projector.

People also had the opportunity to enjoy a complimentary coffee after at the nearby Samsung KX experience space where they could continue their shopping experience.

Launched earlier this year, The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing 830 grams) and easy to carry.

Dan Hastings, VP, TV/AV, Samsung Electronics UK&I, says: “Through our collaboration with Outsiders, one of the UK’s leading premium outdoor and equipment specialists, we hope to inspire people to experience the benefits of the outdoors whilst getting hands on with this innovative technology.”

Amy Campbell, Director of Corporate Marketing and Samsung KX, Samsung Electronics UK&I, says “The immersive retail display provides us with a unique opportunity to showcase the benefits and features of The Freestyle projector in one of the capital’s most loved and iconic locations.”