Clearpay and Roksanda enter the metaverse with LFW 2022 NFT
For London Fashion Week 2022, which takes place between 18th-22nd February, RTW label Roksanda has partnered with buy now pay later specialist Clearpay, LFW’s principal sponsor.
The pair have created the demi couture finale look from Roksanda’s forthcoming show in the form of an NFT.
The idea originated from Clearpay, who worked with Roksanda and the Institute of Digital Fashion to bring the project to life as a first foray into the metaverse.
The NFT is, according to a press release, “the first of its kind to give consumers access to haute fashion via Web 3.0 (purchased on roksanda.com exclusively through Clearpay)”.
An augmented reality function, meanwhile, enables consumers to virtually try on the NFT.
It is available in three limited edition products: Product 1 at £25 - 3D garment render, 2D collectible (static).
Product 2 at £250 - 3D garment animation render and 3D object showcase; Product 3 at £5,000 - 3D garment animation render and 3D object showcase and Clo3d working file 10 (the software used to create the digital version of the clothes).
Nick Molnar, Co-Founder and CEO, Clearpay, says: “A big part of our commitment to London Fashion Week is ensuring that fashion is accessible to consumers, and by partnering with Roksanda and the Institute of Digital Fashion this season, we’re able to do that in quite an exciting way.”
“Collectively we’ve transformed their FW22 demi couture look into an NFT, giving consumers unparalleled access to high end fashion that simply wasn’t available to them before.”
He concludes: “We’re proud to be able to help democratise fashion, and enable consumers to buy, interact, and engage with Roksanda’s artistry in such an innovative way. It’s exciting to see this all come to life at such an important moment in the British fashion calendar.”
