Unbound Group builds online marketplace with Mirakl tech

Unbound Group, home to UK footwear brand Hotter, has announced the launch of a curated online multi-brand retail platform, powered by Mirakl.

This is scheduled to be introduced at the end of July and due for a full autumn launch in early September.

Unbound Group says it has secured a number of partner brands to join the platform, which will be announced in due course.

Once onboard, they will have direct access to the Group’s 4.6 million consumers, £4 million technology investment and marketing campaigns.

Ian Watson, CEO at Unbound Group, comments: “We are excited to announce we are building our new platform using Mirakl’s leading marketplace technology.”

“We are leveraging our proven proposition to tap into the increasing number of 55+ consumers that are shopping online.”

“Through our new platform, we are creating a Group that understands, connects with and sells to our key target consumer on a broader and deeper basis.”

“Mirakl’s proven capabilities and scalable technology made them the obvious partner for us, bringing the technology, expertise and ecosystem that will help us to develop a truly curated platform at scale, which will be launched later this year.”

Sophie Marchessou, Executive Vice President, Customer Success Beauty, Fashion, Home at Mirakl, says: “Unbound Group is implementing an incredibly strong digital strategy.”

“In choosing to power its new platform with the Mirakl Marketplace Platform, the Group is best positioned to scale its product offering at speed and test new categories beyond its current core brand offering, without taking any risk.”

“Our technology and expertise will play a crucial role in powering a marketplace that will grow the Group’s business and help it to meet, and exceed, its customers’ needs.”