Laybuy appoints banking veteran Jamie Byles as Chief Risk Officer
New Zealand-based buy now pay later provider Laybuy has appointed Jamie Byles as its new Chief Risk Officer (CRO).
This is a newly created position, part of Laybuy’s senior leadership team and based in London.
Byles brings 25 years of risk management experience to the business, joining from HSBC, where he was Group Head of Fraud - Wealth & Personal Banking.
He has previously held roles as Risk Director at Barclays, Head of Fraud Strategy at Visa, and Head of Card Fraud Risk at NatWest Group.
He was also a director at Ethoca, a FinTech specialising in intelligence and technology solutions that was acquired by MasterCard in 2019.
Additionally, Byles was twice elected Chairperson of the Visa Risk Working Group, appointed as a civilian advisor to UK law enforcement agencies.
He has worked with government and regulators in designing and implementing the Contingent Reimbursement Model in the UK, helping reduce incidences of scams.
Gary Rohloff, Co-founder and Managing Director at Laybuy, says: “We are delighted to welcome someone of Jamie’s unrivalled experience to our leadership team.”
“Globally, there has been an increase in fraudulent activity involving companies in e-commerce and this is impacting those providing online payment services, including the BNPL sector.”
“We are taking the growing threat of attempted fraud seriously and are committed to doing all that we can to proactively reduce the incidences of fraud, minimise its impact and continuously improve the security of our payment platform. Jamie will play a critical role in helping us achieve this.”
Byles comments: “This is an exciting time to be joining Laybuy as we continue to accelerate our growth in New Zealand, Australia and the UK.”
