Ice cream producer Hennig-Olsen IS expands supply chain technology collaboration with RELEX Solutions

Hennig-Olsen IS, the Nordic region’s oldest ice cream producer and distributor, has expanded its footprint with RELEX Solutions.

A RELEX customer since 2021, it will deploy promotion forecasting capabilities to improve forecast accuracy by automatically accounting promotional impacts to demand.

This will help the company optimise its supply chain operations and demand planning processes, and ensure products are available for sales. 

“We’ve witnessed firsthand the transformative impact of our collaboration with RELEX over the past few years, which has significantly improved our supply chain operations,” says Jarl Søvik Olsen, Supply Chain Director at Hennig-Olsen IS.

“Our decision to expand this collaboration reflects our unwavering commitment to delivering the finest frozen desserts while maintaining operational efficiency. We look forward to seeing our promotional campaigns succeed even faster with RELEX.” 

Hennig-Olsen IS will be able to optimise campaign planning in parallel with demand forecasting to plan demand and inventory accordingly. New promotions forecasting capabilities will help it plan, understand, and analyse promotions, taking into account different promotions and discount strategies.

This will help the firm to further streamline supply chain operations, ensure promotions are executed with pinpoint accuracy, reduce excess inventory, and eliminate the need for manual campaign corrections.  

“We’re thrilled to again support Hennig-Olsen IS as they look to fine-tune promotional campaign forecasting,” says Stefano Scandelli, SVP, EMEA and APAC, RELEX Solutions.

“The ability to couple promotions planning with demand forecasting is critical to a successful campaign that also eliminates overstocks and manual efforts.”