Fashion tech company Zelig bags $15m in Series A funding for virtual try-on and styling experiences

Zelig has secured $15 million in Series A funding to support the launch of its AI powered virtual try-on and styling technology.

Hilco Global led the funding round, joined by Bezikian Zareh, which brings the company to a $100 million valuation.

It was launched by MadaLuxe Group co-founders Sandy Sholl and Adam Freede, who have privately funding Zelig’s development for three years.

“The technology provides a high quality, virtual try-on experience that allows online consumers to create different looks and see themselves in those outfits as they shop across an e-commerce site,” says Sandy Sholl, CEO at Zelig.

“This first of its kind solution gives consumers more confidence in their selections and the ability to make more qualified purchase decisions, which will significantly increase AOV and reduce returns. Zelig also provides brands with valuable data insights they can use to automate personalised marketing that drives customer retention and loyalty.”

Zelig’s B2B2C platform combines AI, machine learning and computer vision to show shoppers images of how clothes, footwear and accessories would look on their body type.

They are able to swap out items and change their looks instantaneously. Users can also save their complete looks and share them with friends.

At launch, shoppers will be able to choose one of Zelig’s models, selecting from a range of photos of people with diverse body types, skin tones and hair colours.

They will soon be able to upload a photo and virtually try on and style outfits and individual items using their own image.

“Sandy Sholl and Adam Freede are innovators in the luxury fashion business with whom I’ve had success with on previous investments, and Hilco Global is proud to be partnering with them again,” says Jeffrey B. Hecktman, CEO at Hilco Global.

“While many tech companies are building solutions for an industry they don’t know well, Zelig was founded by fashion experts with firsthand knowledge of how to solve the retail industry’s biggest challenges. I’m thrilled to be bringing one of the most promising retail technology solutions I’ve seen to market.”