Digital messaging firm Quiq announces expansion into United Kingdom and Europe 

US-based Quiq is expanding its AI powered conversational platform to the United Kingdom and Europe.

It says that its solution works with existing contact centre systems and allows businesses to “engage with customers on their channel of choice, improve CSAT, and reduce costs”.

Brands can engage with their customers on WhatsApp, Facebook Messenger, Apple Messages for Business, Google’s Business Messages, SMS, web chat and other popular messaging channels.

Quiq has also announced the appointment of Ejieme Eromosele as General Manager for Europe, the Middle East and Africa (EMEA).

“As economic headwinds lead businesses to search for more efficient and effective ways to serve their customers, Quiq stands out because of our unique ability to simultaneously decrease costs while also  improving CX,” says Mike Myer, Quiq’s Founder and CEO.

“Shifting customer phone calls to digital channels will become increasingly important and deploying the next generation of smart conversational AI will break through the constraints of traditional contact centres.”

“In this environment I couldn’t be happier to announce that Ejieme Eromosele will be leading our expansion into EMEA,” Myer adds.

“A veteran customer experience advocate, she has the wide range of experiences that make her a perfect match for this position.”

Quiq says that it already has several enterprise EMEA customers in consumer goods, hospitality and retail, such as Wella and Accor. 

The company also has recently seen a large increase in new business conversations with EMEA companies considering investing in business messaging and conversational AI. 

“I am honoured to be working directly with our UK and EU-based customers to grow value for them and deliver better experiences for their customers,” says Eromosele.

“I am lucky to get to work with the world's best brands and leaders transforming customer experiences using human-first principles and technology.”

“In doing so, I plan to deepen relationships with our existing partners, build important relationships with new ones and foster a community of leaders passionate about CX and world class customer service.”