LK Bennett taps True Fit technology to bring artificial intelligence to its digital fit experience
British fashion brand, LK Bennett, has teamed with TrueFit, a platform that decodes size and fit for digital consumers, as it looks to increase conversion, reduce returns, and drive customer loyalty.
It will leverage True Fit’s Fashion Genome solution where recommendations are powered by the demographics, fit preferences, and transactional behavior of millions of global shoppers and enhanced by AI and continuous machine learning.
Darren Topp, CEO at LK Bennett, comments: “We want to be able to create white glove experiences for our customers when they shop with us through any channel.”
“Because our collections are designed to be keep forever items, we want customers not only to love the quality and craftsmanship of our pieces, but also to have the confidence to purchase knowing the garment will fit them perfectly, based on their individual size preferences, when it arrives, improving customer satisfaction, whilst reducing returns.”
LK Bennett will also tap the cross-market data generated from Fashion Genome to better understand how its customers shop both inside and outside of its brand.
This will inform ranging and category expansion and help customers who currently only buy its shoes, for example, diversify to shop in other categories like dresses or trousers.
Jessica Murphy, Founder and COO at True Fit, comments: “LK Bennett is the epitome of elegant simplicity – and it is building that straightforward seamlessness into its shoppers’ buying journey with its keep-forever philosophy.”
“As it evolves its sustainability efforts further, we are looking forward to unlocking data and insights from our solution to help it reduce returns, all while improving customer experience and conversion rates to drive repeat purchases.”
LK Bennett has implemented True Fit on its UK e-commerce platform, and will roll-out AI size and fit personalisation to its US and European sites later this year.
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