Footasylum taps NewStore and Talon.One solutions as it focuses on seamless omnichannel experiences
Footasylum has selected NewStore to power the omnichannel experience across its 60 stores in the UK.
The partnership builds on Footasylum’s technology architecture, which also includes Talon.One, a promotion and loyalty automation solution.
“In order to keep up with the pace of innovation and grow our business, we need a technology architecture that is open, flexible, and scalable. But we cannot build it ourselves. We need commerce partners that align with our vision,” says Mike Wallwork, E-commerce Director, Footasylum.
“That is why we are working with MACH certified companies like NewStore and Talon.One. These innovative platforms and tools will help us achieve our goals and continue to provide the exceptional level of service our customers expect."
"Footasylum's decision to partner with NewStore is a testament to the changing direct-to-consumer retail landscape. As brands look to scale and provide seamless omnichannel experiences, legacy systems and monolithic architectures can no longer keep up,” says Stephan Schambach, Founder and CEO, NewStore.
“We believe in the power of a composable technology stack rooted in true SaaS. Our partnership with Footasylum, along with our relationships with like-minded organisations, is a reflection of this vision."
“Running data driven loyalty and promotion programs is often one of the most complex elements of a brand's strategy, and Talon.One plays a key role in streamlining the process," says Chris Mills, Chief Revenue Officer, Talon.One.
"Footasylum's investment in MACH certified vendors - including our powerful loyalty and promotion engine - is key to creating engaging buying journeys that drive customer loyalty and retention."
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