Shoe Carnival teams with CommerceHub to grow sales in third-party-owned inventory via e-commerce
Shoe Carnival is working with CommerceHub to make it easier to find, onboard and effectively merchandise new products from qualified brands that its customers like.
Shoe Carnival currently generates over $1.2 billion in annual revenue and is one of the United States’ largest family footwear retailers, offering a broad assortment with an emphasis on national name brands.
In addition to its nearly 400 stores nationwide, the company has a growing online business leveraging CommerceHub, a cloud-based commerce network that provides SaaS solutions.
“We’ve built our business on getting closer to our customers and understanding their preferences and style choices in a rapidly changing market, and we are incredibly optimistic about our future growth,” says Kent Zimmerman, VP of eCommerce & CRM, Shoe Carnival.
“We are strategically growing our sales in third-party-owned inventory through e-commerce, which enables us to better serve consumers by providing them with more styles and more selection while making it easy for them to have a great experience shopping with us.”
Quickly and easily adding new product assortment can be a challenge, but CommerceHub’s e-commerce capabilities include unified drop ship and marketplace, catalogue services, and fulfilment.
“CommerceHub is helping us create more agile e-commerce capabilities and respond rapidly to shifts in consumer demand, to more effectively stock inventory consumers want right when they want it and allow them to get it faster,” says Zimmerman.
“We’re doing this very successfully and providing a seamless experience for our consumers across our stores and online that is generating strong results.”
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